Porsche is selling more electric Taycans than its flagship sports car

·1-min read
2021 Porsche Taycan._4
The 2021 Porsche Taycan. Porsche
  • The Porsche Taycan EV is starting to outsell the brand's iconic 911.

  • During the first nine months of 2021, Porsche sold several hundred more Taycans than 911s.

  • The Taycan is in its second year of production. The 911 has been around for nearly 60 years.

In only its second full year in production, Porsche's first electric model is starting to outsell its longtime flagship sports car, the 911.

It's the latest sign that electric vehicles, which have made up a tiny fraction of global vehicle sales for years, are gaining traction.

Porsche sold 28,640 Taycans worldwide during the first nine months of 2021, the company said Friday. It delivered 27,972 911s over that period. The Taycan is also outpacing the 911 in the US, selling 7,228 units compared with the 911's 6,729.

Porsche launched the Taycan in 2019 as a high-powered, four-door sport sedan that competes with the Tesla Model S. In early 2021, Porsche added a new base version of the Taycan that costs $82,700. It recently introduced a roomier, station-wagon variant called the Taycan Cross Turismo. The Cross Turismo rides a bit higher than the regular Taycan so owners can take it on dirt roads and gravel paths.

Porsche, a brand under the Volkswagen Group umbrella, wants at least 80%of the vehicles it sells to be either fully electric or hybrid by 2030. A battery-powered version of its popular Macan SUV is due in 2023, but don't expect an electric 911 anytime soon.

CEO Oliver Blume, told reporters in March that the 911 will be the last Porsche to go electric, if it ever does.

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