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Forget what you know about tie-dye — because we’re calling it one of the biggest trends of 2020.
While this explosive trend made a controversial comeback in 2019, the new decade’s fresh look on bold colours and neon brights is giving this nostalgic style effect a more polished and sophisticated reputation — thanks to the celebrity stylings of Taylor Swift, Emily Ratajkowski, Bella Hadid and many more.
Hopping on the ‘60s-inspired trend train, on Thursday, Reformation launched a surprise Tie-Dye Collection. Featuring ankle-length classic sweatpants and sweatshirts available in two happy-hued effects, Tornado and Creamsicle, the collection offers the perfect lean-on for neutrals in your existing wardrobe for a more elevated pop of colour (a perfect styling strategy for winter). Of course, you can also rock it as a coordinating set for a playful, refreshing twist on loungewear.
Still not convinced? Here, we’ve gathered a few tie-dye styles to help you change your mind.
Shop it: Reformation, $135
Shop it: Joe Fresh, $29
Shop it: Shopbop, $117
Shop it: SSENSE, $221 (originally $615)
Shop it: Urban Outfitters, $79
Shop it: Nordstrom, $170 (originally $425)