Richard Malone presented sustainable partywear at London Fashion Week

Emerging designer Richard Malone is increasingly at home on the London Fashion Week catwalk.

So it’s apt that this morning, making his fourth appearance on the schedule, the young talent quite literally turned the catwalk into his home.

At a show space littered with the aftermath of family birthday party paraphernalia, from half-deflated balloons to tables heaving with plates of cocktail sausages and bottles of fizzy pop, Malone presented a dressing up wardrobe designed to span generations.

(Chris Yates Media )
(Chris Yates Media )

Enlisting a diverse cast of models of all ages, the designer - who hails from County Wexford in Ireland - cited “bad taste” as his spring board and offered up “fun fur” striped stoles made from repurposed dog beds and frock coats fashioned from twill more commonly associated with school uniforms. Retro party plate prints, recreated in a colour palette inspired by “bad, mum lipstick” brown and street party bunting brights, completed the line up.

(Chris Yates Media )
(Chris Yates Media )

But while the collection appeared to be all fun and games, there is a more serious undertone to Malone’s work. A proactive ambassador for sustainable fashion, the organic cotton jersey which featured in this collection was all recycled and waste was limited during production, with each dress cut from precisely one metre of fabric and shaped through contouring by hand - a labour-intensive process which takes each garment days at a time to be made.

(Chris Yates Media )
(Chris Yates Media )

Malone also cited the imminent Brexit deadline and his current position as an Irish immigrant in the process of seeking Settlement Status among the reasons for his nostalgic mood. Or as he put it “thinking back to simpler times.”