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Scarlett Moffatt made her name as a professional TV viewer on Gogglebox, and she's now using telly to improve her vocabulary — by watching shows with the subtitles on.
Moffatt told The Mirror that she has now "been putting the subtitles on every show I’ve watched" in an attempt to broaden her horizons.
The 30-year-old presenter is using this as an unconventional method of adhering to her New Year's Resolution of reading more, despite the protestations of partner Scott Dobinson.
She said: “Scott’s like: 'That’s not reading’. But I’m like: ‘Well, I’m learning words I didn’t know before’.”
Watch: Moffatt reckons dinosaurs still exist
Moffatt has often had to fight back against questions of her intelligence, batting back to someone who called her "bran dead" on social media in 2017.
The I'm a Celebrity... Get Me Out of Here tweeted a list of her qualifications to the troll, pointing out she has 13 GCSEs, three A-Levels and a degree in PE and sports coaching.
"If you work hard and be kind, you can achieve anything," she wrote.
Read more: Moffatt slams newspapers for body-shaming
Moffatt has carved out a wide-ranging presenting career since appearing on Gogglebox and I'm a Celeb, fronting the revival of Streetmate and spending two series as a co-presenter on Ant and Dec's Saturday Night Takeaway.
She has said people often "assume I'm thick" because of her North East accent and that she then has to try to prove them wrong.
Moffatt first appeared on TV screens as a contestant on the MTV series Beauty School Cop Outs in 2013, which focused on a group of teenagers moving to a Manchester beauty school.
But it was when she debuted on Gogglebox in 2014, along with her parents, that she became one of the show's breakout stars.
She then made her way into the jungle, winning the 2016 series of I'm a Celebrity...Get Me Out of Here before taking on a hosting role on spin-off show Extra Camp the following year.
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