Watch: Sylvester Stallone announces family reality series in Super Bowl ad
Sylvester Stallone is letting cameras into his home to film a Keeping Up With The Kardashians-style family reality series, The Family Stallone.
The Paramount+ series will follow Oscar nominated Hollywood star Stallone, 76, his wife Jennifer Flavin Stallone and their daughters Sophia, Sistine and Scarlet in the celebrity reality tradition made famous by the Kardashians and the Osbournes.
Streaming service Paramount+ unveiled the plans in a witty sketch as part of a Super Bowl ad on Thursday.
Daughters Sophia, Sistine and Scarlet appeared on a snowy mountainside watching their action hero father scaling a cliff face carved into his image and shrugging off the sight, saying: "He does this."
Watching on beside them were stars of some of Paramount+'s other biggest shows, including characters from the Star Trek series and animated figures from Dora the Explorer and Beavis and Butt-Head.
Announcing The Family Stallone, Paramount+ programme information trailed: "To the world, he’s the man, the myth and the legend – but to his daughters, he’s just Dad. While he headlines box office smash hits, at home he is focused on building for the future and raising three independent and ambitious women."
Wife Jennifer is a savvy businesswoman who co-owns wellness brand Serious Skin Care, while Sistine and Scarlet are hoping to follow in their father's acting footsteps and Sophia knows she definitely doesn't want to be a part of the film industry - but isn't sure what else to do.
Youngest daughter Scarlet is still at college but has already kicked off her acting career, appearing alongside her dad in his recent Paramount+ series Tulsa King.
The series is produced by MTV Entertainment Studios and will launch as an eight-episode show, rolled out to international markets including the UK later this year.
Paramount+ has also recently announced that filming has begun on a reboot of classic sitcom Frasier, starring original lead Kelsey Grammer alongside Only Fools and Horses' Nicholas Lyndhurst.