The clever tricks Target uses to get you to keep spending money (TGT)

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• Target reported its strongest same-store sales numbers in 13 years on Wednesday.

• CEO Brian Cornell said that investment in its stores and brands, as well as strong consumer spending, was to thank for the boost. 

• The retailer is known for its addictive shopping experience. Shoppers often joke about going into a store to make one purchase but ending up buying far more. Here's why.

The age-old saying goes that if you walk into Target to buy one thing, you'll almost certainly leave with 100 more.

The internet is awash with memes and tweets joking about how impossible it is to leave a Target store without a full basket. 

"I went to Target on Friday for cat food and I left with $200 worth of stuff," one Reddit user wrote online.

In fact, it's such a well-known symptom of shopping at Target that the so-called "Target Effect" even has its own Urban Dictionary entry.

But this doesn't happen by chance. Target has a cult following of fans, including Beyonce, who are lured into buying more than they plan on thanks to clever marketing, strategic positioning of products in stores, and the treasure hunt-like experience of shopping there.

Target reported its strongest same-store sales numbers in 13 years on Wednesday. CEO Brian Cornell said that investment in its stores and brands, as well as strong consumer spending, was to thank for the boost. 

Find out how Target is enticing you to fill up your shopping cart below:

See the rest of the story at Business Insider

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