Tom Cruise returned his Golden Globe awards on Monday and NBC said it would no longer host the ceremony on its network, amid growing complaints over lack of diversity.
The US television channel announced it will not broadcast the ceremony next year following complaints surrounding Hollywood Foreign Press Association (HFPA), the group that hands out the annual awards for film and television.
Cruise handed back his gongs for best actor in Born on the Fourth of July and Jerry Maguire, as well as a best supporting actor award in Magnolia, making it the most high-profile repudiation yet of the HFPA.
The decision came despite a plan approved last week by the organisation to recruit more black members and expand its membership over the next year.
NBC said in a statement on Monday, however, that the reforms were not quick enough.
The network said that assuming the organisation "executes on its plan," it is "hopeful we will be in a position to air the show in January 2023."
The HFPA is a group of 87 Los Angeles-based journalists that work for foreign media outlets. It has been under fire from Hollywood for months.
In addition to the concerns around diversity, it also has been accused of impropriety when it comes to how the organisation reports on the entertainment industry.
WarnerMedia, Netflix and Amazon Studios have refused to participate in any more HFPA events until the organisation demonstrates it is heading towards real and lasting reform.
Stars such as Scarlett Johansson and Mark Ruffalo have also called for the industry to “step back” from the Globes until more substantial reforms are put in place within the HFPA.
The moves follow an investigation published in February by the Los Angeles Times that noted there were no black people currently in the HFPA.
The annual ceremony has become one of the biggest Hollywood awards shows in the run-up to the Oscars.
However, this year's virtual ceremony was the lowest-rated in Golden Globes show's history. The show, which was hosted by actresses Tina Fey and Amy Poehler, was watched by just 6.9 million, down from 19 million the year before.