New vintage clothes spot opening doors on north Norfolk coast

A new vintage clothes shop is preparing to open its doors in Sheringham this week.

Pure Class Vintage will launch in Waterbank Road on Friday and will sell a range of vintage clothes and accessories.

The shop is located in the former home of Colour Me Vintage which was run by Jeannie Read from 2021 until February when she migrated to Australia.

Claire Brooks wants to make Pure Class Vintage lighter and brighter than other retro stores (Image: Pure Class Vintage)

"I offer business owners advice and support on a freelance basis," Mrs Brooks said.

"I got to know Jeannie when she approached me and asked for advice because she wanted to go Down Under.

"We got on really well and I even worked a few weekends in the shop and absolutely loved it.

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Men's and women's clothes and accessories will be on offer (Image: Pure Class Vintage)

"She's now taken the Colour Me Vintage name with her but I enjoyed my time there so much that I was inspired to carry on her work while putting my spin on it."

Mrs Brooks said she wants visiting the store to be "an experience" where people can enjoy trying on clothes and chatting about the products.

"People tend to struggle with selling vintage - the racks are usually all in a muddle and the lighting is often dull and dreary.

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Mrs Brooks is also trying to source clothes that will appeal to a teenage audience (Image: Pure Class Vintage)

"I want everything to be light, bright and fun.

"I'm also trying to source some smaller sizes to attract the teenage market because vintage and retro items should be for everyone."

Pure Class Vintage will be open from 10am to 4.30pm on Fridays and Saturdays and from 10am to 4pm on Sundays.