YouTuber Alfie Deyes apologises for insensitive £1 food challenge video

A YouTuber has apologised for a patronising food poverty challenge.

Uber rich Alfie Deyes, boyfriend of blogger Zoella, shared a video setting himself the challenge of living off just £1 per day.

In a rather insensitive move to those who endure food poverty, wealthy Alfie complains how difficult it is to maintain a healthy diet on a minuscule budget – while enjoying personal training sessions, driving a luxury car and not restricting his spending in any other area of his life.

Understandably, there was a hefty backlash against his food poverty challenge and Alfie, who earns around a million pounds a year through YouTube, has since deleted the video and shared another to apologise.

He said: ‘I messed up really bad… This is a very big deal and I’ve made a massive mistake here. When I made the video, as you can see from watching it, I didn’t think about charity. I don’t know how, looking back on it I have no idea how I didn’t think about it.

“People have been calling me ignorant and I get that.”

In the original clip, Alfie goes for a trip to Waitrose to simulate a food poverty shop, musing that he “can’t be healthy when living on a pound”.

He also claims free doughnuts from Krispy Kreme, before buying a T-shirt, some jewellery and a comb designed to detangle beards – naturally, not from his £1 budget.

He later goes back to Tesco, while not counting the petrol or car tax etc in his budget, and buys a macaroni cheese ready meal for 20p.

Alfie claims that all revenue made from the video will be donated to charity.