Former Lidl manager shares exact time to shop at store to get 'best bargains'

A former assistant manager at Lidl has revealed how shoppers can get even more for their money at the bargain supermarket.

Roo Dhissou said on Netflix's 24 Hours in Lidl that there's a particular time where shoppers can get up to 60% off full price items.

According to Roo, the best time to shop in stores nationwide is between 4-5pm, as that's when mark downs begin to happen. She explained: "They have set points in the day where you do a check and a refill with whatever has been left out. "You'll actually see them [the items] being marked [down], so you'll be able to get them before they go back out onto the shelves.

"They're not marked down on the day like other supermarkets, they're marked down two days before, generally. " Marketing consultant for the supermarket, Catherine Shuttleworth, added: "First day it's 30% reduced, by the second day it goes down to 60 per cent.

"Another trick shared about the UK's sixth biggest supermarket is that shoppers can be rewarded a finder's fee, if they happen to know of a site in a "prominent location" with easy access and "strong pedestrian or traffic flow". Lidl could pay you either 1.5% of the total freehold purchase price, or 10% of the first year's rent for leaseholds."

"They reward the people, just normal people like you and me to find sites for them where a Lidl can go," Catherine adds.

Richard Taylor, Lidl GB Chief Development Officer, commented on the initiative, saying: "As we celebrate our 30th year, our commitment to ensuring that all households across the country have access to high quality produce at affordable prices is stronger than ever.

"We're planning to open hundreds of new Lidl stores but ultimately see no ceiling on our ambition or growth potential, reports the Mirror.

"This is why we're continuing to invest in new locations whilst exploring innovative routes to expansion.

"As we look ahead, we're excited to welcome even more new shoppers to our existing stores, as well as those we're planning to open across the country in the coming months and years."

Roo also spoke about the tactics that stores might use to encourage customers to spend more. One such strategy is placing price tags above products rather than below, which could lead shoppers to believe they are getting a better deal until they reach the checkout.

Roo explains: "So the idea is that you look at the product and look above and see how much it costs."

Nonetheless, retail expert Dr Amna Khan points out that consumers typically look for the price tag below the item they intend to purchase.

She says: "If you went into a traditional supermarket where do you automatically look? You look beneath it for the price, you wouldn't look above it. So automatically when you look underneath it, that's the price that you think it's going to be."