Josie Gibson drops the 'F-bomb' as she tries out 'brutal' ride for This Morning

Josie Gibson had This Morning viewers hitting the rewind button as she appeared to drop the 'F-bomb' live on the show.

The slip-up happened as the presenter was trying out the Extinction ride at the Isle of Wight’s Blackgang Chine theme park.

She looked terrified as the huge pendulum swung out over the water, screaming about feeling sick and wanting to get off – and viewers are convinced she uttered the words “f****** hell”.

Read more: Kerry Katona recalls 'belittling' This Morning interview and says show 'needs to go'

The star covered it well but clapped her hands over her mouth as the swing carried on rocking back and forth.

Back in the studio, hosts Alison Hammond and Dermot O’Leary didn’t seem to have heard Gibson’s gaffe.

But the roving reporter apologised as the ride came to an end, looking off camera and saying: “Sorry about that!”

Fans were thoroughly amused as they pondered whether Gibson did swear.

“Did Josie just drop the F-bomb?” asked one on Twitter.

Another posted: “Just had to go back and watch Josie on that ride in Isle of Wight as I missed it. You are forgiven for that slip of the tongue! Not sure anyone noticed.”

“Did Josie just drop the f word, haha love it,” said somebody else.

“I think Josie Gibson just said ‘f****** hell’ whilst riding Extinction live on #ThisMorning,” remarked one person, adding: “Don’t blame her, looked terrifying!”

Another viewer wrote: “She said it! Josie done gone and said it.”

One viewer admitted the moment made their day.

“I love how Josie swore and Alison and Dermott clearly didn’t hear her!” said someone else.

Read more: Rishi Sunak shocks viewers as he tells Alison Hammond he loves racy Jilly Cooper novels

The hosts admitted they felt bad for Gibson because she was so clearly so scared on the ride.

"That is brutal isn't it?" Hammond said. "Massive respect."

Watch: Kerry Katona recalls 'belittling' This Morning interview and says show 'needs to go'