Kate Moss criticised for failing to appear at her own launch party

Kate Moss has been criticised for being a no-show at the launch of her collaboration with Anine Bing on Wednesday evening.

The British supermodel, 49, surprised attendees when she didn’t show up at the bash thrown to celebrate the launch of her Kate Tote.

The event was attended by celebrity guests including Rosie Huntington-Whiteley and Cat Deeley as well as Danish-born designer Bing, who had flown from Los Angeles.

A source told The Sun: “Anine and her team had pulled out all the stops for a mega-party to celebrate their partnership.

“But not long after the party started they were told Kate couldn't make it because she wasn't well.

“Lots of people were making jokes about her pulling a sickie, but it wasn't amusing for all the people who had gone to all that effort.”

The Standard has contacted Kate Moss' representatives for comment.

Elsewhere, Moss admitted she is in denial about reaching the milestone age of 50 next year.

The runway star rose to fame as one of the faces of the 1990s with more than 40 Vogue covers and stints as the face of major designers including Chanel, Louis Vuitton and Calvin Klein.

Last year, the mother of one announced the launch of beauty and wellness brand Cosmoss by Kate Moss.

Reflecting on her 50th birthday next January, Moss told The Sunday Times in September: “I’m not turning 50. No. I’m not thinking about it. I do not feel 50.”

Asked if she had undergone any treatments such as fillers or Botox, Moss said: “No comment. Au naturel. Next (question).”

The supermodel also revealed she has left the party lifestyle behind, saying: “I’m not really into it. When I do go out I leave at midnight – that’s my cut-off.

“After that (time) people start repeating themselves.”

The Croydon-born celebrity says she now enjoys moonbathing, a practice of lying under the night sky to absorb lunar energy, and says she also “charges” her crystals under moonlight.

Moss has also left London for west Oxfordshire, where she told the newspaper she goes wild swimming “in a secret place, in the middle of lots of fields and only the villagers are allowed to use it”.