Ulrika Jonsson has laid herself bare by posing in nothing but her wellington boots to raise awareness for male mental health.
The 53-year-old TV presenter stripped off to pose naked in her back garden for the StrongMen male bereavement support organisation's Bare Yourself campaign.
Jonsson shared the image on Instagram, writing: "To mark us becoming 150k strong on this page, I’m baring myself for @strongmenorguk Text STRONG to 70085 to donate £5 to help men cope with bereavement; open up and talk about grief.
"It’s never unmanly to talk."
The TV presenter went on to nominate other celebrities to join in the #BareYourself campaign by posing naked on social media.
Watch: Ulrika Jonsson has joined Tinder
Jonsson chose Strictly Come Dancing star Ore Oduba, rowing champion James Cracknell, former Gladiator Rebel aka Olympic runner Jenny Stoute, Loose Women presenter Saira Khan, and baker and food writer Richard Bertinet.
Strong Men commented: "Wow! We cannot thank @ulrikajonssonofficial enough for supporting our #BareYourself awareness campaign and setting an amazing example for us all!
"Remember: 1 in 3 of all men find it difficult to show their real emotions – We want to show that it’s OK to open up and talk about #Grief."
Former Gladiators host Jonsson last year confessed she loves to sunbathe naked in her garden.
She said: "I will not make any excuses for being a sunbather, a sun lover, nay, a sun worshipper."
And added: "My drug of choice is the sun and as I’ve lived by the sword, I shall, no doubt, die by it – as long as it’s in the sun.”
She told Best magazine: "I want to go to a restaurant and get completely blathered and then have sex with two handfuls of strangers.
"Obviously some parts of that statement are not correct and I'm not suggesting it's a good idea, but you get the gist.
"It's almost as if these mandatory lockdowns are propelling us into wild and crazy, exaggerated thoughts about what we hope will be our new normal."
Watch: Ulrika Jonsson details bed-hopping on Gladiators