YMU Signs Five Influencers With Combined TikTok Following Of More Than 6M

Jake Kanter
·2-min read

EXCLUSIVE: UK agency YMU has continued to expand its influencer roster by signing five TikTok stars, including Max Balegde who has gone viral for his chaotic interviews with Hollywood stars.

Alongside Balegde, YMU has partnered with Talia Mar, @imtheproblem (Sarah), Victor Kunda, and Emily Norris. Together, they have more than 6M TikTok followers.

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The five social media influencers will be repped by the agency’s newly formed global entertainment division led by Lucy Loveridge.

Balegde has more than 3.5M TikTok followers and is known for interviews with stars including Millie Bobby Brown, during which he gave the Stranger Things star a Nando’s voucher. He is managed by Grace Nicholson.

Mar is a singer-songwriter whose collaboration with Sigala, Stay the Night, reached number 11 in the official charts. She is repped by Meghan Peterson.

@imtheproblem (Sarah) has amassed 857,000 TikTok followers with her “storytelling” videos. She is managed by Peterson.

Kunda went viral during the pandemic for pretending to smoke a breadstick on TikTok. He now has 684,000 followers for videos mixing comedy and fashion. He is repped by Lee Gray.

Norris posts about motherhood, interiors, cooking, cleaning, and organization. Known for her day in a life videos, she is repped by Lois Hatton.

Loveridge said: “Working with our colleagues across YMU’s divisions in both the UK and the U.S., we will support these five outstanding new clients to develop their brands far beyond the social media space.”

YMU’s other clients include Simon Cowell and Claudia Winkleman. On Monday, Deadline reported that the agency’s CFO Anthony Zarmakoupis had stepped down. He was replaced by Lauren Miller.

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