Holly Willoughby targeted by scammers in fake weight loss ads

Holly Willoughby has been targeted by fraudsters who have been using her likeness in a fake ad campaign to promote weight loss products.

Images of the This Morning presenter, as well as fake quotes, have been used in a series of Facebook posts to advertise Purefit Keto pills.

Fake news articles were shared by a page called Barbados Time, which linked to another site called Exercise Tips.

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One of the fake articles featured a picture of Willoughby alongside the headline ‘Is this still the same Holly that you used to know?, suggesting that the presenter has been using the weigh loss product. It also stated that her friends and family are worried about her because she’s “losing weight too fast”.

However, Willoughby has always been private about her weight and didn’t have anything to do with these fake ads.

One of the ads even claimed that Willoughby gave an interview to ITV about using the weight loss pills, claiming she said: “When your life revolves around being on camera and on TV you always have to look good for the fans, the media, and for yourself.

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“I knew dropping my weight was going to be tough, but I knew there had to be an easy solution. I did some research and stumbled upon Dr Christian talk about Purefit Keto on his show Embarrassing Bodies.

“I decided it couldn’t hurt to try and what happened to me was unbelievable. I don’t know what was more rewarding, my amazing weight transformation or seeing the look on my agents face last time we booked a live performance. His jaw literally dropped.”

This isn’t the first time Willoughby has been targeted fraudsters in an attempt to promote products. She was used as part of a hoax three times last year, including another fake weight loss ad on Facebook in 2018, an article claiming she was using a product backed by Dragons’ Den experts and another false story stating she’d left This Morning to start her own line of health products.